Latest News & Events

24 June 2011 Unveils Three New GE Digital Cameras at PMA Australia
New GE Power and Power PRO series cameras incorporate Leading-Edge, Aptina™ A-Pix™ CMOS pixel technology for the first time. read more

3 May 2011 GE Premieres World's Brightest, Slimmest Projector Camera
New pocket-sized shooter features a powerful built-in pico projector that beams photos, videos and other multimedia content onto almost any surface read more

1 April 2011 Ocean & Earth Pro Surfer Reviews DV1
Phil 'Macca' McDonald hits the waves with the new GE DV1 waterproof mini-camcorder read more

20 Feb 2011 Announcing New GE Smart Series Digital Cameras
General Imaging brings feature-packed GE Smart Series cameras to market including the new GE J1470S with second generation built‐in, flip‐out USB plug read more

13 Feb 2011 Announcing Next Generation of Power and Power PRO Series Models
Feature-packed GE Power and Power Pro Series cameras deliver high‐performance features to photographers and enthusiasts at an unmatched value read more

11 January 2011 GE's waterproof mini camcorder makes a splash
Making a summertime splash, GE's latest sharpshooter is a waterproof and shockproof mini camcorder. read more

7 October 2010 Tasco confirms availability for GE's headline acts DV1 & PJ1
A range of waterproof digital cameras that are ideal for capturing all the action of an Australian summer. read more

29 September 2010 Wetter is better with GE's new Active Series cameras
A range of waterproof digital cameras that are ideal for capturing all the action of an Australian summer. read more

16 August 2010 Power Pro X5 has arrived in Australia
Its huge 15x optical wide zoom lens is supported with some pretty amazing image stablisation technology. Check out the video to see how it works. read more

13 July 2010 Jason Wu GE Cameras a hit with Triple M host, Sami Lukis
Miss Universe Judge and Triple M Presenter read more

29 June 2010 FashionTV's CEO gives Jason Wu Cameras the thumbs up
Following the announcement of Miss Universe Australia, read more

28 June 2010 GE presents snap-shot of 2010 Australian camera releases
Following a sneak preview for visitors at the Digital Life Expo in Melbourne earlier this month, GE has announced read more

23 June 2010 GE cameras win prestigious awards in Japan
has received two Gold Awards inthe 2010 Summer VGP Digital Camera Grand Prix, a consumer products read more

18 June 2010 GE Sponsors of Miss Universe announcement
the night was held at one of the ritziest hotels in Sydney, the Sofitel and attended by hundreds of read more

May 2010 GE fuses style and simplicity with Create by Jason Wu
GE has unveiled the Create by Jason Wu collection – a unique line of point-and-shoot compact cameras read more